A recent Manulife survey result demonstrated Canadian Millennials are looking for financial advice through non-traditional platforms. That’s not really surprising, but before Realtors® decide to change their marketing habits, I suggest a bit more research and critical examination because the survey doesn’t reveal the whole story.
The term “Millennial” refers to a person between the ages of 24 and 39. T
hat’s over nine million Canadians and 80 million Americans. In Canada, Millennials currently make up 27 per cent of our population.
Nearly half of Canada’s Millennials are reported to desire homeownership in the next five years, despite very real obstacles. Millennials are certainly an audience well worth a Realtor’s® time to talk with
I admit, I’m contrarian about this. Even though I’m a Gen Xer myself, I have young kids and that means I end up hanging out with Millennial parents.
Come over to my BC Real Estate Today website to read a five-minute article that explains why I think Realtors® often have Millennials wrong. https://www.bcrealestate.today/reports/do-millennials-want-their-financial-real-estate-advice-through-tech
Mathieu Powell I President
Coastline Marketing Inc.
“In touch and on time”.
Main Office: 778-425-4644
Sales: 250-516-6287
mathieu@coastline.marketing
www.coastline.marketing
Organic Marketing – Digital World
Leave a Reply